The graphics below are a few examples of incorrect usage and alterations of the Stanford wordmark. The wordmark and signatures should not be altered in any way, such as extending, condensing, outlining, adding borders, special effects or drop shadows, or attaching other words or graphics. The clear space allows all the logos to breathe and the communication to be more digestible. At a minimum, the space should be equal to the x-height of “Stanford” at any given size and extend above, below, to the left and to the right of the logo.ĭo not place other graphics or typography in the minimum clear space area, except for trademark designations when appropriate.Ĭlear space is particularly important when the Stanford wordmark is being used alongside other logos. There should always be a buffer zone surrounding the wordmark, with no type or graphics appearing in the zone. If the minimum size cannot be met, the logo is unreadable. Example Small merchandise such as pens and pins require particular attention to the minimum size. The logo may need to be larger when they are reproduced via low-resolution media such as on websites or in presentations in order to retain design integrity. When you’re ready to take the next step, create your own logo using our text logo maker. Explore our logo inspiration collection and read through our design tips for this logo style.
Small merchandise such as pens and pins require particular attention to the minimum size. To create a wordmark that makes a mark, you first need to learn the ABCs of typography and design. 85 inch for print and 85 pixels for digital applications so that they are reproduced at a size where they are clearly legible. Make it large enough to read.85 inch minimum for print and 85 pixels minimum for digital (not to scale)Īlways make the wordmark at least.
The Stanford wordmark should be reproduced in the colors and color combinations shown below.ĭownload the art sheet which shows correct color combinations for production of the Stanford block S with tree here (link to pdf). Stanford wordmark do’s and don’ts Do Use correct color/background combinations. It's an investment that will pay off for years to come.For secondary usage black-and-white and grayscale scenarios the black version of the logo is acceptable. A well-designed wordmark logo will help you stand out from the competition and make a strong impression on potential customers. And of course, they can to be used on all of your marketing materials, from websites and social media profiles to print ads and product packaging. That’s why we often create and recommend wordmark logos because they are the optimal way to represent your business: they are clear, recognizable, and easy to remember. Oftentimes, what you need are the right font pairings to help communicate the feeling you want clients to associate with your brand. It uses your company name in a clear and intentional way that will be easy to recognize and remember.ĭon’t get us wrong, an icon can be great too, but sometimes the meaning gets lost in translation. A wordmark logo? A icon or symbol logo? What's the difference?Ī wordmark logo is the perfect choice for your brand. So, when you're creating a logo for your brand, what should you choose? There are so many types of logos to choose from, it can be hard to decide which one is right for your brand. Wordmark logos are simple and straightforward, consisting of only your brand name in a unique font. It's what customers see when they think of your company, and it often feels like it can make or break a business. The logo is typically the number one thing that people associate with your brand, making it one of the most important aspects of building a strong brand. 155 Clever Wordmark Logo Designs for Inspiration 2 Logo Bold Logo Logo Fonts Typography Inspiration Graphic Design Inspiration Typography Design Lettering Kids Branding Logo Branding Custom wordmark for Toronto-based tech accessory company Momo Case that’s inspired by the groovy 70s. You've decided you need a logo for your brand, but you're not sure what type of logo will work best.
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